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Marcelo
Pampanini

Product Designer

Visual Designer

Consultant and Mentor

Hello! I am Product Designer from Brazil, São Paulo. I have rich experience in product design and solutions, also I am crazy about new technologies. I love to talk with you about our unique.

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About Me

My storyline

Product Designer with a passion for simplifying complexity

With 6 years of experience transforming complex systems into intuitive solutions, I specialize in CRM, fintech, and enterprise platforms—delivering from research to final UI hand-off with a global perspective that transcends cultural boundaries.

Currently, I lead design initiatives for Itaú BBA CRM at Zup Innovation, improving internal workflows and increasing user efficiency. I've pioneered AI solutions for design teams, creating agents and quick commands that streamline workflows and allow designers to focus on strategic work, resulting in 25% faster delivery times.

My superpower? Turning messy problems into clear, scalable digital products that work across markets. I'm passionate about meaningful design, data-driven decisions, and collaborating with multicultural teamsto create solutions with global impact.

Experiences

Working with
Present
Zup Innovation
Itaú

Designing digital solutions for Itaú BBA Agro, one of Brazil's largest financial institutions.

  • Leading end-to-end product design for CRM systems using Salesforce and Dynamics 365 to streamline workflows for both sales and call center teams.

  • Conducting user research and usability testing to inform iterative design decisions.

  • Collaborating with cross-functional squads (POs, devs, BAs) in Agile environments to deliver high-impact experiences.

  • Designing UI components aligned with the bank’s design system, ensuring accessibility and scalability.

  • Result: Improved internal productivity by reducing task completion time and enhancing user satisfaction.

  • Pioneering AI integration for design workflows by creating custom agents and quick commands that increased team productivity and reduced repetitive tasks.

🛠 Tools & Skills: Salesforce, Dynamics 365, Figma, Design Systems, Agile, Product Discovery and Enterprise UX, User Research

2021-2021
Facily
Startup

Worked in a fast-paced startup environment designing tools for the logistics operation.

  • Worked in a fast-paced startup environment designing tools for logistics operations that followed international e-commerce standards.

  • Designed and tested interfaces for warehouse and last-mile delivery platforms, improving operational efficiency across the supply chain.

  • Led international-standard product discovery processes, creating wireframes and prototypes that significantly reduced onboarding time.

  • Improved usability of internal tools through data-driven design, resulting in fewer support tickets and enhanced operational metrics across diverse user groups.

  • Conducted usability testing and in-depth research with end users.

    🛠 Tools & Skills: Figma, UX Research, Logistics UX, Mobile Design
2014-2016
Venturus
Apple

Embedded in a global team to support the development of internal tools for a Apple.

  • Owned full-cycle design tasks: from user interviews and requirement gathering to wireframes and UI validation.

  • Facilitated design critiques, user testing, and sprint demos with stakeholders.

  • Conducted design QA with developers, ensuring high UI fidelity and a bug-free experience.

🛠 Tools & Skills: Figma, Jira, Usability Testing, UI Specs, Agile, Design QA, Cross-functional Teams

2012-2014
Assertiva
Solutions

Designed and implemented a complete back-office system from scratch.

  • Led discovery sessions and user interviews to map internal team pain points.

  • Created high-fidelity prototypes with interactive animations to improve dev hand-off.

  • Built components from a shared UI library for design consistency across the platform.

🛠 Tools & Skills: UX Research, UI Design, Prototyping, Internal Tools, Design Systems

Portfolio

Latest works
Adopt a Pet – UX/UI Case Study
Content
Adopt a Pet – UX/UI Case Study

Background

ALWAYS SEARCHING FOR KNOWLEDGE
2024
Digital Product
Leadership TERA

Completed a practical course on digital product strategy and leadership, covering product vision, business goals, prioritization, metrics, and team management.

see credential

2023
Product
Discovery PM3

Completed a practical course focused on techniques and frameworks to identify and validate product opportunities. Learned how to structure discovery processes, conduct user research, test hypotheses, and align solutions with real user needs and business objectives.

see credential

2022
UX
Strategy MIAMI

Practical course focused on aligning user experience with business goals. I learned to apply research methods, map user journeys, and create strategic frameworks to guide digital product decisions and improve user outcomes.

see credential

2020
UX & Usability
for Web/Mobile ALURA

40-hour course focused on app development process, from ideation to functional prototype

2010-2014
PUC Campinas
Bachelor's in Advertising

Bachelor's degree in Public Relations, Advertising, and Applied Communication

Contact

Let's talk

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    Marcelo Pampanini
    Visual & Product Designer
    • WhatsApp: +55 19 99362-2264
    • E-mail: hello@marcelopampanini.com.br
    Marcelo Pampanini